Case Study AdTech SaaS Multi-Tenant Platform Backed by Google · QIC · TEN13

Global Automotive AdTech Platform

A white-label, multi-tenant SaaS platform engineered to automate ad campaign creation and management for global automotive dealer networks across Europe, Thailand, and Australia.

Industry
Automotive / AdTech
Markets
Europe · Thailand · Australia
Platform Type
Enterprise SaaS / White-Label
Recognition
Google · QIC · TEN13
Recognized by
Google
QIC Capital
TEN13 Ventures
Deployed across 3 continents
01 · The Problem

Scale That Manual Processes Couldn't Handle

Global automotive brands operate through large, distributed dealer networks. Each dealer needed the ability to run localized ad campaigns with its own branding, budgets, domains, and users - while the parent brand required centralized governance, real-time performance visibility, and strict data isolation between tenants.

Managing Facebook and Google ad campaigns manually across hundreds of dealers was inefficient, error-prone, and fundamentally impossible to scale. Inconsistent brand execution and slow campaign rollouts were costing the business growth and dealer trust.

02 · The Solution

One Platform. Every Dealer. Every Market.

CodexBlue designed and engineered a multi-tenant, white-label AdTech SaaS platform enabling automotive brands and their dealer networks to automatically create, manage, and scale Display, Video, and Search ad campaigns across Facebook and Google - all governed from a single centralized system.

03 · Ad Platform Capabilities

Built for Automated Campaign Scale

Automated Campaign Creation

Automated Facebook & Google campaign deployment - Display, Video, and Search - across all dealer accounts simultaneously.

Brand-Level Governance

Centralized brand oversight with dealer-level ad accounts, budget controls, and consolidated performance monitoring.

Template-Based Ad Generation

Consistent brand execution at scale via template-driven ad generation with localized dealer-level customization.

Centralized Performance Hub

Unified reporting and monitoring across all dealer campaigns with role-appropriate data visibility and controls.

04 · Platform Architecture

Enterprise-Grade Multi-Tenant Infrastructure

  • Multi-tenant architecture supporting multiple brands and dealer networks simultaneously
  • White-label system with fully tenant-specific branding, themes, and configuration
  • Multi-domain and sub-domain support - each dealer operates under its own custom domain
  • Role-based access control with granular permissions across all organizational levels
  • Centralized core platform with complete tenant data isolation and enterprise-grade security
05 · Microservices Design

Modular. Independent. Scalable.

The platform was architected using a modular microservices-style approach where each major capability - ads management, user access, billing, analytics, and configuration - was built as an independent Laravel service. This enables isolated scaling, independent deployment, and future standalone module licensing.

Independent Laravel Services
Secure REST API Communication
Service-Level DB Isolation
Independent Deployment
Independent Versioning
06 · Business Impact

Outcomes That Redefined Scale

01

Rapid Campaign Rollout

Enabled rapid deployment of ad campaigns across global dealer networks — drastically cutting time-to-market per dealer and per market.

02

Eliminated Manual Overhead

Drastically reduced manual ad setup and operational overhead for both brand and dealer teams, freeing resources for strategic growth.

03

Brand Consistency at Scale

Improved brand consistency across all dealer markets while preserving the local flexibility each dealer required for campaign performance.

04

Enterprise Recognition

Platform recognized by Google and backed by QIC and TEN13 — validating the architecture's capability, reliability, and commercial viability.

05

Long-Term Scalability

Modular microservices design supports expansion into new markets, additional ad channels, and standalone module licensing without platform rearchitecture.